网上科普有关“目前有哪些主要跨境电商平台?”话题很是火热,小编也是针对目前有哪些主要跨境电商平台?寻找了一些与之相关的一些信息进行分析,如果能碰巧解决你现在面临的问题,希望能够帮助到您。
目前我国主要跨境电商的平台如下:
1、国际B2C跨境电商平台:速卖通、亚马逊、eBay、Wish、兰亭集势、敦煌;
2、进口跨境电商平台:洋码头、天猫国际、苏宁云商海外购,以及最近才上的网易考拉海购、顺丰海淘;
3、本土化跨境电商平台:Flipkart印度 ,walmart沃尔玛,yandex俄罗斯,new egg美国新蛋网,trademe新西兰,mercadolivre美兰卡巴西,ali,dhgate,ipros。
那么如何才能加入跨境电商的行业呢?首先需要进入跨境电商,你需要一个跨境电商资质,需要一个进出口权资质,然后需要注册一个公司,最后才能进行跨境电子商务业务。而跨境电商的主体资质有:经营网上贸易、企业自有网上商城 、进出口业务、不限注册资本。
代购化妆品都是从哪里拿货源
I. Introduction
My project is to do the apparel industry, men and women clothing casual restaurant.
Due to limited funding only 2 million, our target customers are fashion students personality, so simple and casual fashion apparel mainly oriented style. Select clothing store are the advantages of the apparel industry is more mature, now near the school have not a similar clothing store, and the needs of the project costs are lower, easy access is also easy to start. And his interest in clothes but also, it is the combination of interest and cause.
Second, the store's location and the customer groups of reasons
1, the store's location: the choice of location is good or bad the future impact of the operation of a large store, so be sure to find a good store business district location. After investigation, I found that the school has a 30 square meters near the entrance of the store ready to transfer, things here at the intersection of campus, convenient transportation, the market is no problem. And here we still have to continue to develop and broad prospects. Finally, I choose to shop out of school population in the West Campus, where about ten meters, only to suffer stores have a bus stop in front of a big road, usually have traffic day and night. And next door there are several colleges and universities, if the publicity well, the flow of people can be imagined. Our position is in the low block, in line with market demand.
2, the client group analysis: The main customer groups are teachers and students. After investigation, we found near the school did not have clothes shop, the spending power of students is not suitable for the middle and low sales of luxury goods. Our position is in the low block, in line with market demand.
Third, the store's decor
Rent a good store, the following should be renovated. Decor related to a shop management style, and appearance of first impression, the overall image of the store, lighting and product displays will also directly affect sales! People rely on clothing makeup, the Buddha to gold, selling clothes also need packaging! Even the best clothes on the flea market to sell goods is spread Moreover, our customer base is a fashion student personality!
Decor related to a shop management style, and appearance of the first impression. When doing interior design, you need according to the current clothing trends to determine the overall style, not the effect of design, so customers can see, the feeling is out of date, but tend to be closely linked to warm and simple elegant style of the main , so the store must make an effort on the decor, giving a strong visual impact and appeal of a fresh feeling.
Fourth, the goods and the purchase channel selection
First, the selection and purchase of goods
Brand-name mainly dominated by foreign goods.
First, choose the goods: First of all, the first purchase to personally go to Guangzhou and wholesalers related issues on a good fight for minimum cost, for more supply. Second, the market aimed at Guangzhou, the major bulk sale, choose quality. Guangzhou shopping network aimed at once again, directly linked to our online, buy low and sell high.
Second, purchase channels: direct mail back to the North Sea, Guangzhou, purchase must be on a good logistics companies, to establish good relations of cooperation, strive for the lowest cost. (Purchase as long as: Guangzhou District Thirteen Road, Kam Tung and the vast majority, Shahe, Station West)
Fifth, manpower planning
The early start to reduce costs, exercise their abilities. Plan early opening is not prepared to hire temporary staff, which I and my partner has overall responsibility for (their own business should be cumulative points), the profitability of investment dividends after the method used.
Sixth, the amount of investment and profit forecasts
First, the amount of investment analysis
1, Rent: 2000 yuan / month.
2, the renovation costs 4,000 yuan.
3, the store model, racks, etc. 600.
4, other costs 500 yuan (leaflets, advertising, travel and logistics costs
5, utilities 400 yuan / month
6, the liquidity of more than 8500
Second, the profit forecast:
Monthly high-priced pieces of clothing to take 30-50, 30-80 to take the low-priced items; a total of 50 boys and girls backpack; girls and 50 pairs of shoes; (the first purchase to "getting goods less, earn more money," the main
亚马逊无货源店铺如何运营?如何打造产品的竞争力和产品的优势?
代购化妆品是从免税店、海淘、品牌方批采、本地找货源、高级代理商这五个渠道拿货源的。
1、免税店
目前国内大部分代购店的货源都来自于免税店,比如韩国的新罗免脊宽税店、乐天免税店,提货不需要本人亲自去,可以要求直接发往香港,然后再通过正规的公司清关缴税运回国内。但直发香港会需要一定门槛,比如一单金额要达到1万美金以及账户等级足够才可以发往香港,并不适合散户,一般大的代购店会选择这种采购模式,批量采购节约成本。
2、海淘
常见的海淘网站有丝芙兰,樱凯亮梅西百货,nd百货,布鲁明百货等等。海淘打折真的太狠了,折扣比免税店还要低得多,平时好几百的正装遇到折扣直接变成赠品。有很多小店会选择海淘采购运回来,海淘适合有一定英语口语基础的,能熟悉转运流程以及能承担一定风险的人去尝试。
3、品牌方批采
并不是所有都需要通过海外购买的,如果你是一个大客户,某几个品牌的产品销量比较固定,则可以通过批采的模式直接向品牌方或者专柜订货。是可以直接跟柜台谈价格的,比如单笔订单满多少钱可以额外打折或者向柜台申请加赠品等等,柜台的折扣虽比不过免税店和海淘,但是时效是最稳定的。
4、本地找货源
可以在当地一些化妆品的批发商手里拿货,这种方式拿货在价格上也是比较有优势的,而且不用担心产品质量方面的问题,都是有保障的,不会有积压货品的压力,如果产品销不动还可以自行退换。
5、高级代理商
现在市场中有不少知名品牌都有高级代理商,他们手里的资源不仅确保产品质量,价格也相对优势。通常都是从线上线下分销给次级代理或者直接零售。
首先做跨境电商肯定就要考虑一下几个问题,货源从哪里来,如何选品,产品如何上架,语言问题如何解决,流量如何获取,订单如何解决,物流如何管理,利润点在哪里。下面我就从这几个问题一个一个的剖析,看看无货源模式到底能不能彻底解决这些问题,到底行不行得通。
1,货源从哪里来?
大家都知道,只要是做消费类产品,货源肯定是至关重要的,有订单无货源,订单无法处理,客户体验不好,店铺很难运营下去,那么无货源的的货源是从哪里来的呢?我刚听说无货源模式的时候,也跟大家有相同的疑问,货源都没有那你玩个鬼,带着一丝嘲讽以及我TM怎么这么机智的查了一些资料之后恍然大悟,无货源并不是按照字面意思去理解没有货的意思,用无囤货解释会更加精确,意思就是不需要提前囤货,没有资金压力,它的货源来自全网各大平台的电商卖家,简而言之就是借鸡生蛋,你不是产品的生产者,你只是别人产品的搬运工,别人现成的国内的产品搬到你的亚马逊店铺,赚一个信息差和汇率差,你去电商平台找一个你想做的商品,通过ERP系统完成技术修改,标题优化上架到自己的店铺中。
2,如何选品
前面我在讲选品小技巧的时候,提到过一个选品方式,铺货选品,意思就是首先从数量上去占据一个优势,无货源模式首先得依靠ERP系统去实现产品采集,语言翻译,产品上架,运用系统之后,上货的效率有了一个量级的变化,人力一天20-30件,系统一天200-300件,这时候铺货选品就很容易去实现了,当然对于市场有一定敏感度的,还是可以运用其他选品技巧去选,只是无货源是实现铺货选品的最佳方式,也是最适合没有任何运营经验的小白。
3,产品如何上架
产品上架对于跨境电商来说,其实就是一个程序化并且较为繁琐的工作,在这份工作里面,效率就显得至关重要了,每天上架20件产品跟每天上架10件产品,通过累继下来的效果那完全不是一个概念。那么如此繁琐的工作,无货源模式该如何上架产品呢?这里真的就是验证了一句话,科学技术是第一生产力,无货源模式就是靠ERP系统的自动化采集产品信息,包括产品,标题,描述等等,翻译成你所要进驻站点的当地语言,卖到德国就可以翻译成德语,要卖到法国就翻译成法语等等,语言整理完成,生成符合亚马逊上货标准的表格,最后一键式上传到亚马逊店铺。
4,语言问题如何解决
传统跨境电商运营者,要么就是懂相应国家语言,不懂得就是靠翻译,无货源模式使用的ERP系统自带语言翻译模块,并且是一键式采集产品信息之后,自动翻译成外语,效率大幅提高。
5,流量如何获取
前面讲到的上架产品效率大幅提高,通过铺货选品之后,产品类目占据了一定优势,例如某一个类目上总共有15000件产品,你的店铺要是占据5000件,相当于这个类目下3分之一的市场都是你的,流量水到渠成。当然这里说的只是无货源模式本身的获取流量的核心思路,你也可以通过广告等等其他方式获取额外流量。
6,订单如何处理
有了订单就得发货了,那么无货源模式是如何完成这一整套流程的呢?首先国外买家拍了你家东西,通过ERP系统后台订单管理系统,你去通过此产品链接找到它所来自的店铺,你去拍下来,先发到中转仓,在通过中转仓二次包装,贴上亚马逊标识,国际物流标签,符合亚马逊国家物流标准之后,发往国外买家手中。
7,物流如何管理
这个问题也是我当时听到无货源模式之后,立马想到的问题,该如何解决物流呢?你从其他平台拍货之后,别人也不会把你的货直接发到国外呀。答案来了,中转仓。无货源模式当中解决整个物流链就是增加了一个中转仓的概念,先把产品发到中转仓发到中转仓,由中转仓重新打包成符合国际物流标准的货件,再次发往国外。
8,利润点在哪里
做生意最后关心的肯定是利润从何而来,很多人就要问,跨境电商的利润大嘛?利润点从哪里来。告诉大家两点,信息差以及利润差,数值相同的情况下,由于货币单位不同,通过汇率转换过来利润就非常可观了,20元的小物件卖到欧洲,欧洲人去20欧元买跟我们花20元购买的实际感受是基本相同的,但是换算成咱们那就是100多,这就是利润。
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